Who We Are

We exist to support Black business and their customers, who agree that keeping our dollars circulating within our community is tantamount to Black empowerment in the Bay Area.

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What We Do

BAOBOB supports the conditions and facilitates the action of intentionallly rediirecting commerce to hire or patronize Black owned business. By doing so, we proudly work to consolidate the power of Black economics in the Bay Area and beyond.

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Featured Business

Duane A Lawrence is an Oakland resident with a wide range of design expertise. Having worked for corporations such as Nike and Adidas, he has a background in footwear that is unique to the Bay Area. When he’s not designing shoes for NBA players, he offers graphic design and branding to local businesses.

View Duane A Lawrence’s profile.

Community Partnerships & Sponsors

The Data Bank

Amiba Independent Business Alliance

Electric Embers

Black Arts Movement Business District

Lotus Baseline

Oakland African-American Chamber of Commerce

Neguse Consulting

Uptima Business Boot Camp



Being a Black business owner is important to me because it means I can provide opportunity.

Duane Lawrence

Owner/Designer, KINFOAK

Are you a Black business owner and want to become a BAOBOB member?