BAOBOB is the acronym for Bay Area Organization of Black Owned Businesses. And that’s no accident.  We take pride in the natural connection between our name and the baobab tree.  One of the oldest species of trees on the planet, the baobab tree is indigenous to the African content and commonly known as the “tree of life” because every part of the baobab tree nourishes the people around it…  the leaves, the fruit, even the roots and the trunk itself.  We are committed to making everything that we produce as useful to our community as the baobab tree in the world around it.